751 int'l design festival
master series poster
DESIGNER: Zhu Chao
YEAR: 2014
751 is a design park transformed from an old factory. Bare pipes can be seen everywhere. The name of the designer is printed on the films in ordinary bold type, and the films are rolled to form the pipes, which also changes the ordinary nature of the bold type. By changing the way of viewing existing fonts, the designer creates a new font and a new reading experience. It generates both daily associations and a sense of familiar strangeness.
751是一座老工厂改造的设计园区，随处可见裸露的管道，把设计师的名字用普通黑体打印在菲林片上，然后卷起来，形成了管道的形态，也改变了黑体字的日常性。通过对现成字体观看方式的改造，得到一种新的字形与新的阅读体验。在有日常联想的同时，又产生了熟悉的陌生感。
