BIFT GRADUATION WORKS BA,
CLASS OF 2021
北京服装学院本科生毕业作品集

DIRECTOR: Zhu Chao
DESIGNER: Zhu Chao, Sun He, Pan yuchen
YEAR: 2021

CLIENT: BIFT

The theme of the 2021 Graduation Season of Beijing Institute of Fashion Technology is “Seeing”. Creation enshrouds the invisible in the visible and makes the invisible visible, which is called "Seeing". The redesigned Morse Code English font is applied on the cover of the book; The pulling structure formed by the fluorescent PVC and the book itself makes the words appear as abstract symbols. When the book is pulled out completely, we can see all the information on the cover of the book, reflecting the connotation of the theme of this year’s graduation season. The book contains the information of six schools of Beijing Institute of Fashion Technology, separated by different colors and graphics. Two dots in different forms represent "Eyes", and the image of the eyes is applied throughout the whole book. When reading this book, we can feel the change of graphics in this book, which is not only the essence of "Seeing", but also the profound change of students' cognition of their own majors. Everything we see is full of imagination and expectation.
            

北京服装学院2021年毕业季的主题是“看见SEEING”。创造令无形寓于有形,令不可见变得可见,是为“看见”。书籍封面设计采用了经过重新设计的莫斯码英文字体,通过荧光色PVC封套与书本的抽拉结构,让文字先以抽象的符号出现,在抽出书本后才显现完整的信息,以此体现今年毕业季主题的内涵。

书籍总共包含6个学院,分别以不同的颜色和图形区分。两个以不同形式演绎的圆点代表“眼睛”,眼睛图形贯穿整本书。在翻阅书籍的过程中能感受到图形的运动变化,既是“看见”的本质,也是寓意同学们对本专业认知的深刻变化。凡所看见,皆蕴含种种想象与期许。

2023
BEIJING