DIRECTOR: Zhu Chao DESIGNER: Zhu Chao, Sun He, Pan yuchen YEAR: 2021
The theme of the 2021 Graduation Season of Beijing Institute of Fashion Technology is “Seeing”. Creation enshrouds the invisible in the visible and makes the invisible visible, which is called "Seeing". The redesigned Morse Code English font is applied on the cover of the book; The pulling structure formed by the fluorescent PVC and the book itself makes the words appear as abstract symbols. When the book is pulled out completely, we can see all the information on the cover of the book, reflecting the connotation of the theme of this year’s graduation season. The book contains the information of six schools of Beijing Institute of Fashion Technology, separated by different colors and graphics. Two dots in different forms represent "Eyes", and the image of the eyes is applied throughout the whole book. When reading this book, we can feel the change of graphics in this book, which is not only the essence of "Seeing", but also the profound change of students' cognition of their own majors. Everything we see is full of imagination and expectation.