BJDW - 751 Int’l Design Festival 2017
北京国际设计周751国际设计节2017
DIRECTOR: Zhu Chao
DESIGNER: Zhu Chao
ILLUSTRATION: Wang Ruyi
CLIENT: 751
The 751 International Design Festival 2017 focuses on the core theme of inclusive design and proposes the concept of " Inspired by Uniqueness". Here there are two ideas at play: the first, user groups are equal and diverse, with no grade but difference only; the second, individuals all have potential variability, and therefore the group has the possibility of turning into a vulnerable one under certain conditions and then are in need of special care, for instance, when a person is sick or injured or a woman is pregnant. Inclusive design does not require a design to be used by everyone, but tries the best to fully understand the diversity of user groups and expand the design to benefit the largest group of people possible, thus reducing user exclusion in the design process. What the concept of "Common due to Difference" proposes and advocates is to proceed from the needs of different groups and to achieve the purpose of common sharing and benefiting, realizing “Design for the Public”.
The 9-day 751 Design Festival offers multiple participating platforms, including exhibitions, forums, events, markets and non- convenience stores for visitors to both learn, experience and explore, with the chief aim of enlightening the public to participate in the Festival activities and arouse their reflections and their care for diversified groups of individuals.
The main visual design system of the 751 Design Festival is based on the following core theme: with the starting point of cognition - " circular point (dot)" as the core element of the design, through permutation and combination of dots, the picture forms a shade effect, making the visual section of "earth" (i.e. the negative space) to display readable information, for instance of the Chinese characters "为众设计 (Inspired by Uniqueness)" and "设计论坛 (Design Forum)", etc. During the access of vital information, visitors will unknowningly discover this part of contents and have a sense of surprise. This is an interactive communication for viewers, as questions are asked to them with the aim to arouse the reflection of viewers on the minority individuals who actually exist but are maybe neglected by us for a long time. The world is different because of all of us but is common due to our good will!
The 751 International Design Festival 2017 focuses on the core theme of inclusive design and proposes the concept of " Inspired by Uniqueness". Here there are two ideas at play: the first, user groups are equal and diverse, with no grade but difference only; the second, individuals all have potential variability, and therefore the group has the possibility of turning into a vulnerable one under certain conditions and then are in need of special care, for instance, when a person is sick or injured or a woman is pregnant. Inclusive design does not require a design to be used by everyone, but tries the best to fully understand the diversity of user groups and expand the design to benefit the largest group of people possible, thus reducing user exclusion in the design process. What the concept of "Common due to Difference" proposes and advocates is to proceed from the needs of different groups and to achieve the purpose of common sharing and benefiting, realizing “Design for the Public”.
The 9-day 751 Design Festival offers multiple participating platforms, including exhibitions, forums, events, markets and non- convenience stores for visitors to both learn, experience and explore, with the chief aim of enlightening the public to participate in the Festival activities and arouse their reflections and their care for diversified groups of individuals.
The main visual design system of the 751 Design Festival is based on the following core theme: with the starting point of cognition - " circular point (dot)" as the core element of the design, through permutation and combination of dots, the picture forms a shade effect, making the visual section of "earth" (i.e. the negative space) to display readable information, for instance of the Chinese characters "为众设计 (Inspired by Uniqueness)" and "设计论坛 (Design Forum)", etc. During the access of vital information, visitors will unknowningly discover this part of contents and have a sense of surprise. This is an interactive communication for viewers, as questions are asked to them with the aim to arouse the reflection of viewers on the minority individuals who actually exist but are maybe neglected by us for a long time. The world is different because of all of us but is common due to our good will!