POIESIS - BIFT GRADUATION WORKS BA, CLASS OF 2023

DESIGNER: Zhu Chao, Bai Fengkun,
                      Li Huang, Sun He

CLIENT: BIFT

"POIESIS" is the creative theme for the undergraduate Class of 2023 of the Beijing Institute of Fashion Technology, aiming to encourage students to practice and innovate with an attitude that breaks away from the conventions. This book serves as a summary of the graduation creations of all undergraduate students for that year. The book was designed in two forms for different usage scenarios: as separate volumes and as a collection.

"POIESIS" also implies ingenuity. "New" things often arise unexpectedly from mistakes. We deliberately magnified the occasional irregularities that turn up during book production, including unexpected paper folding and larger pages. By considering the bleed margin, we created irregular folded pages and page corners on the front cover and chapter pages, presenting a reading experience that is "beyond the ordinary".

The separate volumes of the collection are divided by the college, with 8 sets of exclusive colors corresponding to each college. Additionally, the format was adjusted horizontally or vertically, based on reasonable paper usage, rendering 8 different sizes for the 8 colleges. Each college has its own unique characteristics, and when stacked together, the vibrant folded effects create a diverse and elegant arrangement. In terms of content, we borrowed from "bullet comments", the communication style beloved by students, adding corresponding conceptual keywords to each work. The texts and images are combined to interpret the students' creative ingenuity.

The collection's binding design does not follow the conventional format of front cover, spine, and back cover. Instead, it extends the concept of "New Tailoring" by using a variable folding structure to create a nonlinear, open, and free reading experience. Readers can start reading from any volume and then, through folding, create new book forms. Therefore, the readers unknowingly become part of the entire design process, becoming a creator of the "New Tailoring" concept.

“新”事物,往往能从失误中意外获得。

“POIESIS新裁”是北京服装学院2023年本科毕业生的创作主题,以寄望学生秉持不依旧样,不守窠臼的态度去创新实践。本书即为该年度全校本科毕业生的毕业创作总结。书籍因不同使用需要,被设计为两种形态:分册与合集。

新裁,亦心裁。我们把书籍生产中因偶尔纸张折角,装订裁切后出现异形宽大页面的失误情况刻意放大处理:在封面和章节页部分,通过对纸张出血设置,裁切后形成异形的折页与折角,使书籍呈现出“日常之中,情理之外”的翻阅体验。

作品集分册以学院划分,8个学院8套专属色彩。同时开本也在合理利用纸张的前提下,做了横向或纵向的尺寸微调,8个学院8种尺寸,每个学院各具个性,加上五彩缤纷的折页效果,摞在一起错落有致,姿态万千。内容部分,我们借鉴学生喜爱的“弹幕”交流方式,为每件作品添加了对应的概念关键字,图文交融共同诠释学生的创意心裁。

合集装帧设计不是常规意义的封面、书脊、封底,而是延续“新裁”这一理念,用可变的折叠结构裁剪出非线性、开放自由的阅读方式。读者可以从任意一本开始阅读,而后通过折叠变化出新的书籍形态,因此读者也无形中参与到整个设计行为过程,成为新裁的一个创作者。

2023
BEIJING