The 3rd Guardian Art Book Fair
第三届嘉德国际艺术图书展
DIRECTOR: Zhu Chao
DESIGNER: Zhu Chao, Sun He
MOTION POSTER: Li Huang, Huang Jia
YEAR: 2023
CLIENT: Guardian Art Center
The 3rd Guardian Art Book Fair arrives as Promised. The number "three" is magical in that It’s ubiquitous, regardless of the format it takes: “三three”, “3”, or “Ⅲ”. So, it's no surprise that this art book fair's design is inspired by “三three" as the theme.
At the heart of our visual presentation is this geometric shape, formed by the spine and cut with an architectural vibe. When you flip through these books, you'll feel them moving between two and three dimensions. From a fresh angle, the book's spine links up with either the top or bottom cut, creating vibrant geometric patterns. These geometric designs, shaped like “三three”, “3”, or “Ⅲ”, dance weightlessly in space to resonate with the viewer emotionally.
As the shape moves within this space, it stops suddenly to push past the paper's edge and deliver unexpected moments. The poster takes on an unconventional shape, offering viewers a unique and immersive visual treat. The text layout blends with the spine's typography, scattered across different surfaces and scales, reinforcing the fair's dynamic and ever-changing vibe. Experience something new, something real. Visit the book fair and dive into the joy of reading.
第三届嘉德国际艺术图书展如约而至。数字“三”一直都是一个充满魔力的数字,日常生活中很多事物都以三、3或者Ⅲ来概括。很自然,本届艺术书展的设计也是以数字“三”为创意原型而展开。
以书脊和切口相连形成的几何图形为核心,用富有建筑感的造型语言呈现视觉。翻阅书籍,我们总能感受到书籍在二维与三维之间来回跳动。在独特的视角下,书脊与上切口或下切口相连,会形成独特的彩色几何图形。几何图形在空间内以数字“三、3或者Ⅲ”呈现,图形在无重力留白空间内自由跳动,试图链接观者的情绪。
几何图形在空间内运动后定格,图形突破纸面边界,让意外发生。海报最终在空间内以异形的⽅式呈现,给观者带来新鲜丰富的视觉感受。文字板式则融合了书籍书脊文字的特征,在不同的平面尺度下错落演绎,强化了书展“变化的场域”的视觉印象。有突破,更真实,来书展享受阅读。






















































