UCCA Kids is committed to fostering self-discovery and development in children aged 2-12 through art. It offers various programs, including art growth courses, art workshops, art tours, winter and summer camps, exhibitions, events, and children's art publications. These programs provide unique artistic experiences and developmental support for children and their families. Leveraging UCCA's rich artistic resources, UCCA Kids has a solid foundation in museum education and designs courses tailored to different developmental stages, helping children explore and express their perceptions, thoughts, and creativity.

The UCCA Kids brand brochure aims to present three main sections: philosophy, methods, and content. The design approach involves creating separate booklets for each section and then combining them cleverly. The brochure is enriched with numerous artworks by children, making it not just a brand introduction but also a collection of children's achievements, thus enhancing the browsing experience for both parents and children.