40 ° 1'N Koshihikari is produced in northeast China Dandong Prefecture, where has the same latitude as Japan,Niigata. I hope to strengthen Koshihikari's Niigata Prefecture descent and its excellent location (Internationally recognized 39 ° N near the rice produced in the best taste).

The pentagon logo comes from the ancient Chinese measurement tool "midou" shape, a bucket filled with rice, to extend the reverence of food.

40 ° 1'N Koshihikari