Making
           Brand
Future

我们会把品牌当成一个有机生命体，而“故事”是生命体核心的核心。

项目的流程是从提问开始，我们尝试去解构品牌存在的本质 ──

它为何诞生？
填补了什么需求或有稀缺性？
甚至是要对抗什么？

通过溯源追问，潜入品牌的基因层。直至找到品牌的矛盾张力，让其成为品牌视觉表现的核心概念。

We treat the brand as an organic entity, with the story at the core of its essence.

The project process begins by asking critical questions:

What was the brand created to fulfill?
What need or scarcity does it address?
What opposing force is it designed to counter?

Through this iterative process of tracing origins, we peel back layers to reveal the brand’s inherent contradictions and tensions. These insights then form the foundational concept for its visual identity.