751D·LAB丝巾围巾设计大赛海报
DIRECTOR: Zhu Chao
DESIGNER: Zhu Chao
YEAR: 2016
This product is for a silk scarf design contest organized by 751 D·LAB. The media is a square or rectangular fabric face, a very basic form. So, in a pretty straightforward way I put the contest information on the square or rectangle. To bring out the flexibility of the fabric, I put the information on the cloth face, which is allowed to curl or bend in a natural way and, in this process, the letters and patterns gain a spatial sense. While studying it, the reader sees a scene alternating between 2D and 3D, which adds interest and diversity to the piece altogether while giving a soft and tender touch and striking a chord in feeling.
本次项目是751 D·LAB组织的丝巾围巾设计比赛，呈载体就是正方形与长方型的织物面，很基本的形态，所以我用很直接的方式把比赛信息放在了正方形与长方形中。同时为了体现织物柔软的特征，把信息印制在布面，让布面自然卷曲折叠，字体图形在这种方式下，会形成空间感，观者在阅读的过程中，视角就会在二维与三维中转换，这样整体变得趣味多元，同时也会带来柔软触感与情绪共鸣。
