BIFT GRADUATION
SEASON 2020
北京服装学院毕业季
CREATIVE DIRECTION:
Zhu Chao
VISUAL SYSTEM: Zhu Chao, Pan Yuchen, Zhao Yuelin, Chen Yongjun, BIFT team
VIDEO: Li Huang, Huang Jia
MOTION POSTER: Wu Shuang, Dong Haoyue, Yan Zhihang, Zhao Lin
CLIENT: BIFTYear 2020 is thought to be a year of magical realism, during which the sense of design has been re-considered and the ways of living, studying, dwelling and watching have been re-defined. It is such a special senior year. Based on the special environment of 2020, all the students' works of the graduation season of Beijing Institute of Fashion Technology are exhibited online. Based on the intertwined experience of virtual and reality, we used mirrors as the visual language of the portfolio.
One shaped mirror from each college is represented on the cover with a special process. In total, over 800 pieces of work from over 500 students, one page for each student. We created a kind of grid for each college, and the final typography was added by the students themselves, which we collected and organized, and then completed the book design.
“2020”被认为是魔幻现实主义的一年。基于虚拟与现实的交织体验，我们以镜子作为视觉意象语言。同时数字2020本身就存在镜像的形式感，很难得的一个年份数字。
作品集书匣通体采用镜面材质包裹，形成一个虚拟镜像的入口，封面烫印的红色图形是“20/20”数字的镜像，虚拟与现实并存。镜面视觉语言又被分解至每个学院，各以不同的几何形状镜子作为链接点，折射出各学院毕业季主题。
作品集包含全校500多名学生的800多件作品，我们为每个学院创建了一种网格。部分书籍的内容排版由同学们根据设定的网格系统，自行添加自己的作品来完成，每位同学占用一页。我们负责收集、整理、完善，最终完成书的整体设计。
