BJDW - 751 Int’l Design Festival 2020
北京国际设计周751国际设计节2020

DIRECTOR: Zhu Chao
DESIGNER: Zhu Chao, Pan yuchen,
                      Zhao Yuelin
MOTION: Li Huang, Huang Jia
                     
CLIENT: 751

751 Int'l Design Festival 2020 puts forward the core topic of “Beyond the Boundaries” based on the social background of the COVID-19 pandemic, which is meant to discuss the relationship between people, people and the environment as well as people and things in this particular social background.

We use emoji most frequently used in our daily online communication as a basic element of creation to demonstrate “Beyond the Boundaries”. As a kind of intuitive and simple sensory connector, emoji talks to the public in an amiable way. These icons can directly hit people’s emotion, improve the sense of joy in communication and interaction and arouse the desire to communicate. Especially after this epidemic crisis, it can link people’s deeper feelings and emotions, spread positive energy and create beauty for life.
            

2020年751国际设计节基于新冠型疫情的社会背景,提出了“设计无距”的核心议题。意在探讨这个特殊社会背景下人与人、人与境、人与物的关系。

我们使用了大家日常线上沟通交流使用最频繁的emoji符号,作为创意的基本元素来表现“设计无距”。emoji符号作为⼀种直观、浅显的感官连接器,以亲和的姿态与大众对谈。这些符号能够直接击中⼈们的情绪,提升交流互动中的愉悦感,激发⼈们沟通的欲望。尤其在经历了疫情危机后,它能连接人⼼中的深层情感、情绪,传播积极的能量,为生活创造美。

                                             

2023
BEIJING