DIRECTOR: Zhu Chao DESIGNER: Zhu Chao, Sun He, Feng Mingzhe
MOTION POSTER: Li Huang, Huang Jia
CLIENT: Guardian Art Center
Subject to the perspective taken by readers, books can be either planar or three-dimensional with different visual perceptions. The act of flipping through a book entails both the elapse of time and the extension of space. Considering the ever-moving pages and thoughts provoked by dramatic plots, books can be likened to living extension of the human body.
The image of this art books exhibition is themed on “books” based on the basic visuals of abstract patterns of opened books. Through a combination with eye patterns, a vision of a book-shaped face is created as an extension of the human body. Over the long evolution process of human civilization, eyes as a physical organ have become a visual symbol valued tens of thousands of years either in the east or west. They even shifted from a cultural representation on a purely biological dimension to a token of thought and consciousness and an inner vision deeply rooted in our mass culture.
The introduction of eyes provides viewers with more imagination, which is also exactly the glamor of art book exhibition.